TripIt Data: Will Fourth of July 2021 Be the Return to Normal?

By TripIt

August 09, 2022

Memorial Day 2021 was the first U.S. holiday post vaccination program rollout, and as predicted, it was a record setter for the pandemic era. So with a few more weeks under our belts, and thousands more vaccines in arms, we decided to take a look at how travel plans are looking for the second of the big three summer holidays; Fourth of July.

TripIt analyzed U.S. origin lodging, rental car, and flight reservations made by our TripIt users for Fourth of July travel and compared the findings to equivalent booking periods in 2019 and 2020.  

We found that travel is starting to look more and more like 2019, though we do have a ways to go before we reach pre-pandemic levels for some travel modes and destinations. Car rentals are making the strongest return, with bookings reaching 262% of 2020 levels and 85% of 2019 levels. We also found that lengths of stays are continuing to increase, especially vacation home rentals, where the percentage of stays longer than a week is up 6x from pre-pandemic levels. Lastly, we found that warm-weather destinations continue to lead the ranks, even in the summer months, with California, Hawaii, and Florida claiming a quarter or more of flights and car rentals.

Current Percentages Compared to Years Prior

  2021 Flights (Al) 2021
Flights (Domestic)
2021
Flights (International)
2021 Car Rentals 2021
Lodging Reservations
2021
Rental Home Reservations
Compared to 2020 129% 146% 92% 262% 163% 109%
Compared to 2019 44% 51% 29% 85% 64% 54%
 

More Travelers Return to the Skies

While TripIt data indicated that Memorial Day air travel in 2021 was down slightly compared to 2020, Fourth of July flights are well exceeding last year’s levels with overall flights at 129% of 2020 levels. However, it seems travelers are mostly taking domestic flights, which are at 145% of 2020 levels, meanwhile international flights are slightly down compared to last year at 92% of 2020 levels. This comes as no surprise since a number of international destinations are only just starting to welcome back American travelers, and many are still not open to visitors.

We are also inching ever closer to pre-pandemic travel levels with overall flights at 44% and domestic flights at 51% of 2019. However, international flights are, as expected, taking a bit longer to recover at only 29% of 2019.

Current Percentage of Flight Reservations Compared to Years Prior

  2021 Flights (All) 2021 Flights (Domestic) 2021 Flights (International)
Compared to 2020 129% 146% 92%
Compared to 2019 44% 51% 29%

California, Hawaii, and Florida continue to be top summer travel destinations, with 12% of flights heading to California, 11% to Florida, and 7% to Hawaii as they dominate the top 25. In California, Los Angeles (#9), San Francisco (#10) and San Diego (#13) all make the top 25. Meanwhile, Orlando (#3), Miami (#19) and Fort Lauderdale (#28) are the most popular arrival cities in the Sunshine State. As for Hawaii, Honolulu climbs to #10 after spending the past two years at #18, and Kahului (#12) and Kailua-Kona (#24) also make impressive jumps.

Some new additions to the flights top 25 list include Anchorage, Alaska, which ranks #17, up from #33 in 2020 and #51 in 2019; and San Jose Cabo, which ranks #20 after ranking in the mid-30’s the past two years. As for other climbers of note, Cancun (#7) breaks into the top 10 for the first time in two years.

Flight Destination Rankings and Rank Changes Compared to 2021

2021 Ranking City, State 2020 Ranking Rank Change
(2020 to 2021)
2019 Ranking Rank Change
(2019 to 2021)
1 Las Vegas, NV 6 5 2 1
2 Denver, CO 3 1 1 -1
3 Orlando, FL 5 2 11 8
4 Boston, MA 7 3 7 3
5 Seattle, WA 4 -1 5 0
6 Chicago, IL 1 -5 4 -2
7 Cancun 12 5 17 10
8 Honolulu, HI 18 10 18 10
9 Los Angeles, CA 8 -1 8 -1
10 San Francisco, CA 13 3 9 -1
11 New York, NY 10 -1 6 -5
12 Kahului, HI 15 3 19 7
13 San Diego, CA 14 1 10 -3
14 Salt Lake City, UT 16 2 26 12
15 Portland, OR 17 2 12 -3
16 Pheonix, AZ 21 5 31 15
17 Anchorage, AK 33 16 51 34
18 Minneapolis, MN 9 -9 16 -2
19 Miami, FL 27 8 29 10
20 San Jose Cabo 32 12 37 17
21 Newark, NJ 36 15 14 -7
22 Atlanta, GA 19 -3 15 -7
23 Dallas, TX 20 -3 21 -2
24 Kailua-Kona, HI 53 29 52 28
25 London 2 -23 3 -22

 

While we're not used to seeing London hanging out at #25 (the destination usually ranks in the top five for Fourth of July travel), it's made quite the jump in a few short weeks: It was just recently ranked #66 for Memorial Day 2021. Other usually popular international Fourth of July travel destinations like Paris (#45) and Rome (#55) still have a bit to go for their comebacks; they are however both making promising climbs from Memorial Day when they were ranked #74 and #79, respectively.

 

Rental Cars Fastest Mode of Transportation to Recover

If we thought Memorial Day car rentals were busy, Fourth of July will be even busier reaching 262% of last year’s reservations! And car rental reservations are making the strongest recovery toward pre-pandemic levels with bookings at 85% of 2019 levels.

Current Percentage of Car Rental Reservations Compared to Years Prior

  2021 Car Rentals
Compared to 2020 262%
Compared to 2019 85%

As to where the most popular car rental destinations are? Denver has extended its three-year reign in the #1 spot, while Las Vegas (#4) continues to be a popular road trip destination, up from its two-year spot at #11. Orlando, Fla. maintains its #3 ranking for the second year in a row, while Boston holds steady at #6.

Yet again, California, Florida, and Hawaii take the lion’s share of car rentals, with California and Florida each claiming 11% of reservations, and Hawaii claiming 8%.

Car Rental Destination Rankings and Rank Changes Compared to 2021

2021 Ranking City, State 2020 Ranking Rank Change
(2020 to 2021)
2019 Ranking Rank Change
(2019 to 2021)
1 Denver, CO 1 0 1 0
2 Kahului, HI 5 3 6 4
3 Orlando, FL 3 0 4 1
4 Las Vegas, NV 11 7 11 7
5 Chicago, IL 8 3 7 2
6 Boston, MA 6 0 2 -4
7 Honolulu, HI 15 8 8 1
8 Phoenix, AZ 14 6 23 15
9 San Francisco, CA 4 -5 2 -6
10 Salt Lake City, UT 16 6 14 4
11 Dallas, TX 23 12 28 17
12 Portland, OR 17 5 10 -2
13 Los Angeles, CA 10 -3 5 -8
14 Lihue, HI 13 -1 16 2
15 San Diego, CA 19 4 9 -6
16 Anchorage, AK 7 -9 13 -3
17 Seatac, WA 9 -8 12 -5
18 Tampa, FL 22 4 17 -1
19 Detroit, MI 18 -1 20 1
20 Seattle, WA 25 5 10 -1
21 Fort Lauderdale, FL 26 5 21 0
22 Houston, TX 12 -10 32 10
23 Kailua-Kona, HI 21 -2 49 26
24 Philadelphia, PA 49 25 26 2
25 Miami, FL 37 12 50 25

While New York, NY (#30) and Brooklyn, NY (#125) have fallen off the top 25, Philadelphia has made a re-entrance at #24. Phoenix (#8) continues its climb from #23 in 2019 and #14 in 2020, as has Dallas (#11) from #28 in 2019 and #23 in 2020.

 

Add a Day or Take a Week, Longer Stays are Here to Stay

Lodging reservations are also starting to look similar to pre-pandemic levels. Lodging reservations are at 64% of reservations for Fourth of July in 2019 (an increase from 46% when comparing Memorial Day 2021 to 2019), and are well above reservation volume for last year at 163% of 2020 bookings. 

As total booking numbers continue to return to normal, a new trend has taken hold: length of stay. In 2019 the average stay length was 3.23 days. In 2020, that increased to 3.88, and this year the average length is 4.11 days—nearly a full day longer than 2019. After the year we’ve all had, it seems everyone is in need of that extra vacation day (or more).

While the greatest majority of Americans are still staying for 1-4 days, which is just the long holiday weekend, a behavior shift is starting to emerge as we see the share of stays for 5-7 days increasing 20+ percentage points, and increasing for even longer stays as well. Stays of 14+ days have increased 6x and stays of 8-13 days have increased nearly 3x when comparing shares of overall bookings for 2021 and 2019.

Percentage of Lodging Reservations by Length of Stay

  1-4 Days 5-7 Days 8-13 Days 14+ Days
2021 63% 33% 3% 2%
2020 71% 26% 2% 1%
2019 87% 12% 1% 0.3%

The top five lodging destinations are nearly identical to the Memorial Day top five, and are fairly consistent with Fourth of July travel over the past two years, aside from Honolulu (#4), which has climbed from #13 in 2019 and #10 in 2020.

Some other locations climbing the ranks are West Yellowstone, Mont. (#24), which has climbed from #89 in 2019 and #80 in 2020; and Anchorage, Alaska (#8), which has risen from #17 in 2019 and #28 in 2020. As for taking the biggest fall? New Orleans (#21) has dropped from #12 in 2019 and #9 in 2020.

Lodging Destination Rankings and Rank Changes Compared to 2021

2020 Ranking City, State 2020 Ranking Rank Change
(2020 - 2021)
2019 Ranking Rank Change
(2019 - 2021)
1 Las Vegas, NV 1 0 2 1
2 New York, NY 3 1 1 -1
3 Orlando, FL 2 -1 8 5
4 Honolulu, HI 10 6 13 9
5 San Diego, CA 4 -1 3 -2
6 Boston, MA 15 9 7 1
7 Chicago, IL 5 -2 4 -3
8 Anchorage, AK 18 10 17 9
9 Seattle, WA 6 -3 5 -4
10 San Francisco, CA 8 -2 6 -4
11 Denver, CO 11 0 10 -1
12 Lahaina, HI 7 -5 19 7
13 Portland, OR 19 6 14 1
14 Nashville, TN 13 -1 16 2
15 Washington, DC 12 -3 11 -4
16 Los Angeles, CA 14 -2 9 -7
17 Austin, TX 17 0 18 1
18 Philadelphia, PA 21 3 25 7
19 Atlanta, GA 35 16 15 -4
20 Anaheim, CA 20 0 22 2
21 New Orleans, LA 9 -12 12 -9
22 Portland, ME 142 120 37 15
23 Salt Lake City, UT 49 26 29 6
24 West Yellowstone, MT 80 56 89 65
25 Savannah, GA 33 8 53 28
 

6x Increase in Vacation Rentals Longer Than a Week

While the average length of stays for lodging overall has increased nearly one day since 2019, there are even bigger increases when we look at just the sub-group of vacation rentals. In 2019, the average length of a stay at a vacation rental during the Fourth of July holiday was 4.12 days. In 2020, that increased to 5.23 days, and this year the average stay length at a vacation rental is 5.83 days, a 1.7 day, or 41% increase since 2019. 

Similar to overall lodging, we see a clear behavior shift toward longer stays at vacation rentals. While nearly all travelers during Fourth of July in 2019 stayed 7 days or less (97%), we are now seeing more than 15% staying longer than a week, a 6x increase.

Percentage of Vacation Rental Reservations by Length of Stay

  1-4 Days 5-7 Days 8-13 Days 14+ Days
2021 48% 36% 11% 5%
2020 52% 35% 9% 5%
2019 67% 30% 2% 0.8%

The top five destinations for vacation rentals include some mainstays, and some major changes. San Diego (#1) and Portland, Ore. (#2) maintain their rankings from last year, while Anchorage, Alaska (#3) has climbed from #29 in 2020; Kihei, Hawaii (#4) has climbed from #139 in 2020; and Denver, Colo. (#5) has climbed from it's 2020 rank at #18. 

New additions to the top 25 for vacation rentals include Santa Rosa Beach, Fla. (#14), Philadelphia (#16), Koloa, Hawaii (#20), Savannah, Ga. (#22) and Kailua-Kona, Hawaii (#23). 

Vacation Rental Destination Rankings and Rank Changes Compared to 2021

2021 Ranking City, State 2020 Ranking Rank Change
(2020 to 2021)
2019 Ranking Rank Change
(2019 to 2021)
1 San Diego, CA 1 0 2 1
2 Portland, OR 2 0 6 4
3 Anchorage, AK 29 26 15 12
4 Kihei, HI 139 135 14 10
5 Denver, CO 18 13 4 -1
6 Chicago, IL 5 -1 8 2
7 Seattle, WA 4 -3 3 -4
8 Nashville, TN 52 44 7 -1
9 Hilton Head Island, SC 6 -3 26 17
10 Honolulu, HI 56 46 20 10
11 Brooklyn, NY 10 -1 13 2
12 Breckenridge, CO 26 14 21 9
13 Washington, DC 21 8 10 -3
14 Santa Rosa Beach, FL 352 338 181 167
15 Austin, TX 36 21 19 4
16 Philadelphia, PA 924 908 31 15
17 Palm Springs, CA 22 5 87 70
18 Los Angeles, CA 7 -11 1 -17
19 New York, NY 37 18 11 -8
20 Koloa, HI 115 95 48 28
21 Kissimmee, FL 20 -1 32 11
22 Savannah, GA 30 8 46 24
23 Kailua-Kona, HI 702 679 322 299
24 Lahaina, HI 45 21 22 -2
25 Bend, OR 3 -22 12 -13
 

We are very excited to see travelers getting back to the skies and roads safely, and to see the trends that started with Memorial Day continue for Fourth of July travel. Can we expect even better numbers come Labor Day?

Planning to take a trip this Fourth of July? TripIt is here to help you stay safe as you venture back out. Make sure to add your travel plans to your TripIt itinerary so that you can see COVID-19 travel guidance by destination and airline, find medical facilities (should you need them) in Nearby Places, and local health and medical scores with Neighborhood Safety Scores.

 

Methodology: TripIt looked at  U.S. origin round-trip  flight, lodging and rental car  reservations made between June 2, 2020, and June 2, 2021, for travel during  the Fourth of July holiday (Thursday, July 1 - Tuesday, July 6, 2021) with a US origin; and equivalent booking periods  in 2019 and 2020. Reservation data in TripIt is provided by users, and is booking provider agnostic.