Sun, sand, and sea. Each summer, this quintessential trio beckons many to the coasts of Italy, Spain, France, Greece, and more. But as global temperatures rise, these hotspots are getting, well, too hot for some travelers to handle. Alternatively, people are navigating their compasses further north—away from the heat and towards destinations known for their cooler climates.
Trips to these destinations are known as coolcations—a travel trend that’s seeing fewer tourists returning to places prone to heat, and instead, booking trips where they can still enjoy the summer sun, but at a comfortable temperature.
Not familiar with this new travel trend? Let’s dig into what coolcations are, why travelers take them, plus where to go if you’re ready to start planning one.
What is a coolcation?
A coolcation is a trip to a destination that has a cooler or temperate climate. The term was first coined by Condé Nast Traveler in late 2023, when it predicted coolcations would become a major travel trend in 2024.
And they were right: More and more travelers are seeking alternative destinations to ones that are prone to extreme heat. A survey conducted by Virtuoso, a network of luxury travel advisors, found that 82% of clients were interested in taking a coolcation in 2024. And advisors reported a 27% increase in bookings to Scandinavia this summer versus last; trips to Sweden are up 47%.
Related reading: Americans’ International Travel Plans Up 50%, New Survey Finds
Why take a coolcation?
So, why are coolcations taking off now? Here are just some of the reasons for their sudden appeal:
1. Escape the heat
Last year was the hottest year on record. And 2024 is off to a record-warm start. Many popular tourist destinations, like Italy, France, and Greece, are prone to summer heat waves—tipping already warm-weather destinations into uncomfortable (and in some cases, unbearable) conditions.
To beat the heat, travelers are setting their sights further north and planning trips to destinations known for their temperate climate (think: the Nordics, Scotland, and Canada)—where travelers can still dip in the lake or dine al fresco, but not at the risk of scorching summer temperatures.
2. Avoid the crowds (for now)
Travelers choosing alternative destinations can benefit from getting off the beaten path. This could mean fewer tourists, more authentic and local experiences, and better value for your money.
Another benefit of choosing lesser-known destinations is the positive impact on the environment and community. Many popular tourist destinations suffer the effects of overtourism, including polluted or damaged ecosystems and inflated costs of living. But by visiting alternative destinations, travelers can be part of the solution; taking their tourism dollars elsewhere helps share the wealth—and draw attention away from overcrowded tourist hotspots.
3. Go somewhere new to you
Travelers also get the benefit of having new experiences in new places. Those who love the outdoors can camp, kayak, or hike in the fjords of Norway or hills of Scotland. Those who love a spa retreat? Dip in the steamy waters of Iceland’s many hot springs. Prefer a place where you can digital detox? Head to the breathtaking Faroe Islands.
Top coolcation destinations
Ready to plan a coolcation? Check out where to go and what to do there, below.
Scotland
The climate in Scotland? Locals like to say you can experience all four seasons in one day. That is, you should plan for variable weather—no matter the time of year you visit.
Planning a trip there? Get started with our guide to Edinburgh to learn about the sights—and bites—you can experience in the capital. Want to explore Scotland’s natural side? Rent a car or book a tour with Rabbie’s or Rob Carr Tours to head north to the Highlands and Isle of Skye where you can hillwalk, sample local whiskies, spot wildlife, and much more.
Iceland
Few places can rival Iceland’s natural beauty, especially if you’re interested in seeing stunning waterfalls, black sand beaches, geysers, and glaciers.
If you can only get away from a quick trip, check out Reykjavík, Iceland’s undeniably cool capital city. There’s plenty to see and do—all at a temperature that’s conducive to exploring on foot.
Tip: Follow Raimee Iacofano and Derek and Jonathan on Instagram to discover where to go and what to see in Iceland, as well as other travel tips and inspiration.
Denmark
Copenhagen is one of the most bike-friendly cities in the world, and its location in the Nordics means you can enjoy getting around on two wheels any time of year.
The Danish city is also a great destination for families; it’s home to more than 100 playgrounds, the famed Tivoli Gardens amusement park, Copenhagen Zoo, and The Six Forgotten Giants—the latter located just outside Copenhagen.
Outdoor enthusiasts will also enjoy Denmark’s many parks and waterways. You can hike, kayak, stand-up paddleboard, go on a nature walk, bird watch, and much more.
Finland
Like its Nordic neighbor, Finland is an ideal destination for all travelers, including those who prefer urban environments, nature, or a bit of both. Check out our City Break: Helsinki guide for things to do in the capital city, including renting a city bike, visiting a sauna, or catching the ferry to Suomenlinna.
Many travelers also head north to Lapland to explore its national parks and experience its natural wonders, like the Midnight Sun and Northern Lights.
Faroe Islands
Love hiking, birding, and getting off the beaten path? Plan your next coolcation to the Faroe Islands. These 18 volcanic islands are located in the North Atlantic Ocean, north of Scotland, east of Iceland, and west of Norway—and the landscape is reminiscent of all three. Think: hills, waterfalls, fjords, and much more.
Canada
Canada’s vast countryside offers endless opportunities for the coolcation of your dreams. In its many national parks, travelers can camp, hike, and experience natural wonders like glaciers, ice fields, and hot springs.
Cities like Toronto, Montreal, Vancouver, and Halifax are also great coolcation destinations if you prefer a city break.
Tip: While sought after for their temperate climate, many coolcation destinations, both in Canada and around the world, can experience heat waves, droughts, and natural disasters, e.g., wildfires. Be mindful of this as you're planning your trip, and stay vigilant while you travel. You can consult the weather forecast for your trip right in the TripIt app. TripIt Pro Risk Alerts will also notify you of sudden weather events, such as thunderstorms, snowstorms, and tornados.
Alaska
Of the U.S. states., Alaska is undoubtedly the ultimate coolcation destination—with its varied terrain and myriad wildlife, the state offers unique travel experiences at every turn. Camp, hike, kayak, fish, go whalewatching, experience the Northern Lights, and more in The Last Frontier.
